Auto Sales Training To Build a Pipeline Full Of Customers

By Mak

Everyone knows that the key to making sales is having lots of people to pitch your product to. The sales industry is simply a game of numbers. The more sales presentations you complete, the more sales you will make. So how do you get more customers to the lot? The truth is that it is up to you. While the dealership probably runs ads about special deals and events, you can determine how many personal customers you receive. After all, a television will bring in hundreds or thousands of new customers half of which may buy a new car. However, someone who is personally recommended to your lot will buy approximately 80% of the time.

Automotive Sales Training Step: Use Business Cards to Get the Word Out

Using business cards to advertise is very easy. They are little bill boards that can be carried in wallets or billfolds for a constant reminder of who the customer can buy from. The key to using business cards for advertising is handing them out to everyone you meet. Whether you meet someone in the grocery store or run into a friend at church you should have a business card available. It is estimated that direct advertising can bring in 5% of all the customer you reach, within 6 months. If you hand out 500 cards a month, you can expect 150 new customers over the next six months.

Auto Sales Training Tip Two: Follow Up With Customers

Research shows that 90% of customers who walk away without buying will in fact buy within seven days. If you let them walk away and don't follow up, chances are that the person will buy from someone else. Instead you need to take some time each day to call everyone who has visited your lot without buying in the last week. Find out what prevented them from buying the first time. You will find that many times a husband was shopping without the wife or vice versa. Invite the client back to take another look at your vehicles. With a 90% buying rate, you are missing out if you let the customer's just walk away.

Car Sales Training Tip 3: Make Sure You are Remembered

Will your customers remember your name a year after the sale? According to recent reports they won't. Over 80 percent of customers could not remember who the salesman was a year after purchasing a car from them. So who do they recommend when a friend or family member asks where to buy a car? Most people recommend the dealership but not the sales person. Therefore, you have to make sure you are remembered. Send out a satisfaction survey after the sale. Include your name along with a personal thank you note. You could also send out a small gift like a fruit basket. Someone who cares enough to say thanks will be remembered. - 20605

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3 comments:

  1. Hi,

    Nowadays companies are seeking service advisor training programs to achieve good results. But good service consulting is hard to come by. And if you do find a good service consultant you simply cannot afford them. A good service consultant will give some basic guidelines. He will use an appointment system so as to schedule your customers. The main goal of any service department is to capitalize on their source of income.

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  2. I have read your article, the information you give is very interesting.


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